1. Introduction
AdFire ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service. By using AdFire, you agree to the collection and use of information in accordance with this policy.
2. Information We Collect
2.1 Information You Provide
We collect information you directly provide to us, including:
- Account Information: Name, email address, password, company name
- Payment Information: Billing address, payment method (processed securely by Stripe)
- Profile Information: User preferences, settings, and profile details
- Communications: Feedback, support requests, and other communications with us
2.2 Advertising Platform Data
When you connect your advertising accounts, we collect:
- Meta Ads Data: Campaign performance, ad creative, targeting settings, insights
- Google Ads Data: Campaign metrics, ad groups, keywords, performance data
- Account Information: Ad account IDs, access tokens, and connection status
We only access data necessary to provide our services. You can revoke access at any time through your account settings.
2.3 Automatically Collected Information
We automatically collect certain information when you use the Service:
- Usage Data: Pages visited, features used, time spent, interactions
- Device Information: Browser type, operating system, IP address, device identifiers
- Log Data: Access times, error logs, system activity
- Cookies: Session cookies, preference cookies, analytics cookies
3. How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve the Service
- Process your subscription and payments
- Generate AI-powered recommendations and insights
- Sync and analyze your advertising campaign data
- Send you service updates, security alerts, and administrative messages
- Respond to your comments, questions, and support requests
- Monitor and analyze usage patterns and trends
- Detect, prevent, and address technical issues and security threats
- Comply with legal obligations and enforce our terms
4. Data Sharing and Disclosure
4.1 AI and Large Language Model (LLM) Services
To provide AI-powered recommendations and insights, we send your advertising data to third-party Large Language Model (LLM) services. This is a critical part of how our Service operates:
- Anonymized Data Transmission: Your advertising data (campaign performance, ad creatives, targeting settings, and insights) is sent to LLM providers in an anonymized format. Personal identifiers such as your name, email address, or account IDs are removed before transmission.
- LLM Providers: We use the following LLM services to generate recommendations:
- OpenAI: For AI-powered ad recommendations and insights
- Anthropic (Claude): For AI-powered ad recommendations and insights
- Google (Gemini): For AI-powered ad recommendations and insights
- No Training Use: Your data is NOT used to train or improve the LLM models themselves. The data is only used for generating recommendations for your account and is not retained by the LLM providers for model training purposes.
- Internal Product Improvements: The AI-generated recommendations and insights created from your anonymized data are used internally by our team (including superadministrators) to improve our product. This includes analyzing recommendation patterns, understanding ad performance trends, and enhancing our AI algorithms to provide better service to all users.
- Superadministrator Access: Superadministrators may access and review AI-generated recommendations and insights (including anonymized ad data) for the purpose of product development, quality assurance, and service improvement. This access is limited to improving the Service and ensuring recommendation quality.
By using our Service, you consent to this anonymized data sharing with LLM providers for the purposes described above. You can revoke this consent by disconnecting your advertising accounts or deleting your account, though this will limit or eliminate AI-powered features.
4.2 Third-Party Service Providers
We share your information with third-party service providers who perform services on our behalf:
- Stripe: Payment processing and subscription management
- Meta: Advertising data synchronization (via your authorized connection)
- Google: Advertising data synchronization (via your authorized connection)
- Hosting Providers: Cloud infrastructure and data storage
- Email Service: Transactional and notification emails
- Analytics Services: Usage analytics and monitoring
These providers are contractually obligated to protect your information and use it only for the services they provide to us.
4.3 Legal Requirements
We may disclose your information if required to do so by law or in response to:
- Valid legal processes (subpoenas, court orders, government requests)
- Enforcement of our Terms of Service
- Protection of our rights, property, or safety
- Investigation of fraud or security issues
4.4 Business Transfers
If AdFire is involved in a merger, acquisition, or asset sale, your information may be transferred. We will provide notice before your information is transferred and becomes subject to a different privacy policy.
4.5 We Do Not Sell Your Data
We do not sell, rent, or trade your personal information to third parties for their marketing purposes.
5. Data Security
We implement appropriate technical and organizational measures to protect your information:
- Encryption: Data encrypted in transit (TLS/SSL) and at rest
- Access Controls: Role-based access and multi-factor authentication
- Secure Infrastructure: Industry-standard cloud hosting with security monitoring
- Regular Audits: Security assessments and vulnerability testing
- Data Backups: Regular encrypted backups with disaster recovery
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
6. Data Retention
We retain your information for as long as necessary to provide the Service and fulfill the purposes outlined in this policy:
- Account Data: Retained while your account is active
- Campaign Data: Retention period based on your subscription tier (30-365 days)
- Payment Records: Retained for 7 years for tax and accounting purposes
- Support Communications: Retained for 3 years
- Logs and Analytics: Retained for 90 days
When you delete your account, we will delete or anonymize your information within 30 days, except where retention is required by law.
7. Your Rights and Choices
7.1 Access and Update
You can access and update your account information at any time through your account settings.
7.2 Data Portability
You can export your campaign data and analytics from the dashboard. Contact us if you need assistance with data export.
7.3 Account Deletion
You can delete your account at any time through account settings. This will permanently delete your data within 30 days, subject to legal retention requirements.
7.4 Marketing Communications
You can opt out of marketing emails by clicking the unsubscribe link in any email or updating your email preferences in account settings. You cannot opt out of service-related emails (e.g., account verification, subscription confirmations).
7.5 Cookies
Most browsers allow you to control cookies through settings. Note that disabling cookies may affect functionality of the Service.
7.6 Do Not Track
We do not currently respond to Do Not Track signals, as there is no industry standard for compliance.
8. GDPR Rights (EU Users)
If you are in the European Economic Area, you have additional rights under GDPR:
- Right to Access: Request a copy of your personal data
- Right to Rectification: Correct inaccurate or incomplete data
- Right to Erasure: Request deletion of your data
- Right to Restriction: Limit how we use your data
- Right to Data Portability: Receive your data in a structured format
- Right to Object: Object to processing of your data
- Right to Withdraw Consent: Withdraw consent at any time
To exercise these rights, contact us at privacy@adfire.app. We will respond within 30 days.
9. CCPA Rights (California Users)
If you are a California resident, you have rights under the California Consumer Privacy Act:
- Right to Know: Request details about data we collect and how we use it
- Right to Delete: Request deletion of your personal information
- Right to Opt-Out: Opt out of sale of personal information (we do not sell data)
- Right to Non-Discrimination: Equal service regardless of privacy choices
To exercise these rights, contact us at privacy@adfire.app or call us at [Phone Number].
10. Children's Privacy
AdFire is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.
11. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws different from your country. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.
12. Third-Party Links
The Service may contain links to third-party websites (Meta, Google, Stripe). We are not responsible for the privacy practices of these websites. We encourage you to read their privacy policies.
13. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on this page and updating the "Last updated" date. Your continued use of the Service after changes constitutes acceptance of the updated policy.
14. Contact Us
If you have questions about this Privacy Policy or our privacy practices, contact us at:
Email: privacy@adfire.app
Address: [Your Company Address]
Data Protection Officer: [DPO Email if applicable]
15. Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for the Service to function (authentication, security)
- Preference Cookies: Remember your settings and preferences
- Analytics Cookies: Help us understand how you use the Service
- Marketing Cookies: Used to deliver relevant advertisements (with your consent)
You can manage cookie preferences through your browser settings or our cookie consent banner.